Are you a business owner or digital marketer looking to increase website conversions in 2023? Building high-converting landing pages that steer your audience down the right path is an essential part of ensuring success. Without them, people will land on your website and not know where to go or what to do next. It’s important for businesses to stay ahead of current trends and understand how design layouts can impact interactivity with users. Together with Atlanta Web Design Company, we’ll take a look at seven different tips and tricks for designing effective website landing pages in 2023 that are sure to help boost user engagement.
1. Use Flat Design & Minimalism
In 2023, landing page design should move away from skeuomorphic style and towards flat design. Flat design is a trend in website design that avoids the use of gradients and shadows in favor of simple shapes like rectangles, circles, and triangles. Digital Marketing Agency Atlanta emphasizes that this can help create an inviting and approachable atmosphere for users to explore your website. Additionally, minimalism will be an important part of creating effective landing pages in 2023. Using only necessary visuals or text on the page can make it easier for users to focus on what’s important and less likely to become distracted by other elements on the page.
2. Utilize White Space
When designing a landing page for your website in 2023, it’s important to include white space. White space is the area of a page that’s empty or contains no visual elements and can be used to separate different parts of the landing page. Atlanta Web Design added that utilizing white space can make your pages easier to read and understand, as well as help create a visually pleasing layout with clear hierarchy. It also gives users an opportunity to rest their eyes and focus on the key elements of the page they should be looking at.
3. Tell a Story
When creating effective website landing pages in 2023, you should think about telling stories through visuals and text. Customers want to learn more about your product or service before making a purchase decision, so if you can give them information in an engaging and creative manner, they’ll be more likely to convert. Tell a story with your landing page by adding visuals that relate to the message you’re trying to convey (like videos or infographics) as well as short snippets of text that explain why someone should use your product or service.
4. Create Video Backgrounds
Video backgrounds are becoming increasingly popular in 2023 website design, and using them on your landing pages can help create an interactive experience for visitors. This can be done through creating a looped video or animation in the background of your page which helps keep users engaged and interested in what you have to offer. Additionally, video backgrounds can be used to showcase product features or customer stories in a way that encourages users to interact with the page.
5. Utilize Effective Calls-to-Action
The most important element on a successful website landing page in 2023 is the call-to-action (CTA). The CTA should be placed prominently on the page and incorporate effective language that encourages users to take action. A top SEO Agency mentioned to make sure to use action words like “Buy Now” or “Sign Up Today”, as these are more likely to capture user attention and convert into actual customers.
6. Take Advantage of Animations & Microinteractions
Animations and microinteractions can help create an engaging experience for users when browsing your website in 2023. Adding small animations, such as hover effects or transitions, to your landing page can help guide users as they explore different sections of the page. Additionally, microinteractions are a great way to provide feedback or display results after an action has been taken (like submitting a form). This helps create a smoother user experience which is sure to help capture and retain user interest.
7. Keep it Mobile-Friendly
As more and more people are browsing websites on mobile devices in 2023, it’s important that landing pages are designed with mobile-friendliness in mind. Make sure all visuals scale properly when viewed on smaller screens and consider using simpler forms for easier input on touchscreens. Additionally, since shorter loading times are essential for mobile webpages, take time to optimize images, scripts and other elements on your landing pages to ensure they load quickly on all devices. This will help create a more user-friendly experience for visitors which increases the chances of them converting into customers.
Conclusion
In conclusion, when designing effective website landing pages in 2023, there are many important factors to consider. Utilizing white space and telling stories through visuals and text can help keep users engaged with the page, while utilizing animations and microinteractions provide smoother experiences. Additionally, incorporating effective calls-to-action as well as making sure the page is mobile friendly will ensure users have an enjoyable experience which increases the chances of them taking action. By following these 7 tips, you can ensure that your website’s landing page will be successful in 2023.
