What is Radar Chart and Why We Use It?

Radar Chart

Data is displayed in different formats depending on the message you intend to convey to your audience. Before choosing the chart type to use in your data presentation, you need to understand the message you intend to communicate and the nature of your audience. A radar chart is a type of data visualization used to break down the complexity of data and display it in an easily readable manner.

 A radar chart offers business owners the most straightforward approach that they can use to visualize their operational data. The chart displays data in two dimensions making it easier to read through the presented lines and understand the message. Besides, business stakeholders can use the chart to detect any relationship existing in the data and how they can convert the findings into actionable insights.

 Before we get deep into the topic of discussion, we must first understand what a radar chart is. Let’s get started!

 What is a Radar Chart?

 A radar chart is a tool invented to help data professionals evaluate data by comparing and contrasting it depending on their preferred needs. The chart comes with either two or three axes that have points plotted in them within equal intervals. The lines used to connect the point from the spokes radiating within the canter of the chart are popularly referred to as radii.

 A radar chart is commonly applied when visualizing data clusters and outliers that cannot be seen using bare eyes. Clusters refer to unique groups of data points that are collected together within a given chart. On the flip side, outliers are data points that are considered to be far away from the entire part of the data set. Upon identifying clusters and outliers in your data, you can now undertake all the underlying concepts within the data.

In most cases, radar chart charts are used by business owners to evaluate how customers perceive their brand and what they say about it. Every brand has a story propelling behind it that enhances its general growth and development. The only thing that matters is what to do to get a clear picture of the story behind the business.

 A radar chart helps entrepreneurs understand the features of their products that customers like and dislike. After this information is collected, the business stakeholders return to the drawing table and identify the areas that need changes to streamline, enhance customer satisfaction and contribute to the business’s success.

 A radar chart, also known as a spider chart, is an essential tool in analyzing outliers and data clusters and visually presenting the data output. Understanding all these critical data elements makes it easier to understand the message that the data carries and how you can use the information to revamp various areas in your business and make it the most preferred option within the market. 

This chart type is mostly used to showcase business performance over a particular duration. In addition, they can be applied when you want to compare various items, such as the rate of customer satisfaction within the business. Even though a radar chart is an essential tool that every business owner needs, many people are not yet aware of why they need to use it in their operations.

 This article outlines some of the top reasons why you need to involve a radar chart in your daily business activities. Check them out!

  •   Used in Comparing and Contrasting Data

 Radar charts are mostly used in cases when comparing and contrasting data sets. Within a business setting, you can use a radar chart to compare the performance of various products within the store and evaluate the rate of consumption and the returns you are making. This can help you identify the store’s most popular products and the consumption rate.

 In addition, a radar chart can also be of great use when comparing various aspects within the same data set. For instance, you can use the chart to compare the number of sales recorded in one month and the amount of money made every month. Acquiring this information can help you locate the areas your business can invest heavily in and make huge sums of money.

 Spider chart offers you a simple way of comparing and contrasting data. The chart is easy to read and understand regardless of how much data you intend to process and generate reliable conclusions. Also, you don’t need to be worried about the amount of data you have since it can accommodate any amount of data.

  •   Helps to Detect Change

Do you want to detect the change that has occurred in your data? What do you use?  A radar chart offers the simplest approach that you can use to measure change. The chart has room to display how data sets change over a particular duration. Given that the chart can help you analyze the potential changes in your data, you can easily determine whether your business is making progress or not.

 When a business wants to detect a change in its data and general performance, it can use the average of the sales data points within two different points at a time and calculate the average by subtracting the first average from the second average. The results are presented visually, ensuring that everybody can easily understand them without any explanation.

 The change displayed in the data can help the business owner detect the general progress of the business. Also, it can help in tailoring strategies that will contribute to the growth of the business. 

  •   Aids in Displaying Data in Three Different Dimensions

 Getting a simple means that can display data in three different dimensions is not easy since most of the available approaches do not give this option. A radar chart can display data in three dimensions. This is made possible by stacking the spider charts on top of each other depending on the volume of data you have at hand. When displaying the data in three dimensions, every chart comes in a different color.

However, this is only possible if you want to display closely related data. You can use the chart when you want to showcase how different factors affect a certain goal. In this case, a radar chart can help you showcase how every factor affects your goal. The axes on the chart are presented using different colors; every graph has a different color. 

Since everything is outlined using varying colors, it’s easier to identify how every aspect affects the educational goal.

  •   Helps in Visualizing Data Clusters and Outliers

 Visualizing data clusters and outliers is the most common application of a radar chart. What are data clusters and outliers? Clusters refer to the groups of data closely outlined within a chart. On the contrary side, outliers are the data points far apart from each other in a chart. By covering all these aspects, evaluating the data and identifying trends and patterns becomes an easy task to accomplish.

 Business owners can use this strategy to evaluate how consumers perceive their operations and compare them with other service providers. The business management team can use this information to implement changes and improvements within the business to increase the return on investment.


 Creating a radar chart on Google Sheets can help you process and analyze your business data to detect vital insights that can impact the success of your strategies. The chart is simple and easy to implement in your data processing activities since it generates reliable results and it’s easy to read and understand. A radar chart is an essential tool that every business across the industries needs to have and utilize in their data processing activities to enhance productivity. Using the chart increases your chances of understanding your customers better and detecting opportunities within the industry that you can fill and make awesome returns.